Cosmetics: What Do Bruneian Female Adults Believe?

With an aim to understand the attitudes, practices and behaviours of women in Brunei Darussalam on the usage of cosmetics, a survey was conducted through social media whereby responses of women aged between 18 and 65 years (who used a cosmetic product at least once a day) were recorded. Majority of them responded that using a cosmetic product enhances one’s physical appearance to the public and also improves self-confidence. The study concluded that there is a medium to high level of attitude and a high level of practice regarding the safe use of cosmetics among Bruneian female adults. Social media was the main source of information on cosmetics for the respondents, followed by friend circle and family members.