Cosmetic Claims

Cosmetic claims are statements made by manufacturers or marketers regarding the benefits and efficacy of their products.

Cosmetic claims are an integral part of any cosmetic label. They are a great marketing tool to help consumers make an informed choice amidst a range of similar products.

In the European Union (EU), a cosmetic marketing claim is regulated under EU Regulation (EC No. 655/2013). The Annex III – ‘free from’ claims were added on the July 3, 2017 to the list of regulations to be effective/mandated from July 1, 2019.