Leading personal care brand spearheading campaign for cosmetics testing ban on animals in the EU

With their announcement of joining Humane Society International’s (HSI) global #BeCrueltyFree initiative, which leads legislative reform in key beauty markets to prohibit animal testing of cosmetics, Dove became the first brand the Uniliver banner to be certified by People for the Ethical Treatment of Animals. To raise awareness of their support for a global ban on animal testing for cosmetics, Dove is encouraging different stakeholders from manufacturers to consumers to sign and show their support for the EU’s ban on animal testing in cosmetics.